What is Organic Search?

Organic search refers to the free traffic that comes to your website from search engine results, without paying for ads. These results are ranked based on factors like the quality and relevance of your content.

Unlike paid ads, which appear at the top of search results and are labeled “Sponsored”, organic search results are determined by SEO (Search Engine Optimization) efforts. By optimizing your website with strategies like keyword research, content improvements, and better website structure, you can improve your chances of appearing higher in search results.

Businesses often use SEO plans to improve their rankings and attract more organic traffic from search engines.

The Importance of Organic SEO

Organic SEO is key for businesses seeking long-term online visibility without relying on paid ads. Here’s why it’s important:

  1. Cost-Effective: Organic SEO provides lasting results without continuous costs, unlike paid ads that require ongoing investment.
  2. Increased Visibility: Ranking higher in search results brings more traffic to your website, helping you reach potential customers.
  3. Trust and Credibility: Users trust organic search results more than paid ads, as they are seen as earned rather than bought.
  4. Higher Clicks: Organic listings typically receive more clicks than paid ads, especially for businesses offering valuable products or services.
  5. Better User Experience: Organic SEO improves website content, speed, and usability, creating a better visitor experience.
  6. Sustainable Growth: Organic SEO provides continuous traffic, unlike paid ads that stop once the budget is gone.

In short, organic SEO is essential for building long-term, cost-effective online success, driving traffic, and improving your business’s credibility.

What We Provide: Organic SEO Services

At Coastal Web Marketing, our Organic SEO Services help improve your website’s search rankings through on-page and off-page optimization. We perform thorough audits, optimize your website’s structure and content, and build quality backlinks to increase your online visibility and traffic. Organic SEO is key to standing out in search results. Being on the first page of Google is essential for gaining visibility, and without SEO, your chances are slim in getting to the top 10 listings of any search engine. We provide the strategies and expertise to improve your rankings and drive long-term growth.

If your business serves a large area, our organic SEO services can help you reach more customers. For the best results, we often combine organic and local SEO strategies to fit your business needs.

SEO Strategy and Implementation

Once we understand your business goals, analyze your competitors, and conduct keyword research, we begin optimizing your website with a focus on technical SEO. This ensures your site is fully optimized for search engines.

Choosing the right SEO service provider is crucial. Whether you opt for freelancers, consultants, or agencies, it’s important to discuss their approach, past client experiences, and overall fit for your needs.

Depending on your Local and Organic SEO plan, the process may include:

  • Adding or removing pages on your website
  • Updating or adding content with a local focus
  • Adjusting navigation to improve user experience
  • Ensuring accurate Name, Address, and Phone (NAP) information
  • Optimizing title tags, meta descriptions, and image alt text
  • Improving website speed and mobile-friendliness
  • Ensuring presence in relevant local directories
  • Claiming and optimizing your Google Business Profile (GMB)
  • Building local and industry backlinks
  • and many more tasks

SEO is an ongoing process. After the initial implementation, results take a few months to show for local search and can take a year or more for organic search. We recommend monthly SEO services to track progress, refine strategies, and enhance your content with blog posts, social media, and GMB updates.

Main Criteria for Organic Search

The main criteria for organic SEO (Search Engine Optimization) focus on improving your website’s visibility and ranking in search engine results without using paid ads. Key factors include:

Keyword Research: Targeting the right search terms.

On-Page SEO: Optimizing titles, content, and images.

Content Quality: Providing relevant, high-quality content.

Technical SEO: Improving site speed, mobile-friendliness, and security.

Backlinks: Earning links from trusted sites.

User Experience: Making your site easy to use.

Local SEO: Optimizing for local search results.

Mobile Optimization: Ensuring your site works well on mobile.

These criteria improve a website’s organic ranking and visibility, driving traffic and potential customers over time.

FAQs

Q – What is the difference between local SEO and Organic SEO?

A – Local is your listings on local website directories and a search engine’s local search area. For Google, it is near the top of the search engine results page that has a map and 3 listings showing. Your Google Business Profile (GBP) account can also help you with local search engine guidelines. Local SEO is very important if you have a defined service area of several cities or counties.

The organic SEO listings are below the local listings and there are at least 10 organic listings on page #1. Organic SEO focuses on improving organic search rankings, which are crucial for long-term visibility and traffic. Your website may appear in both the top local and organic listings if we’re doing everything right.

Q – What is a keyword phrase?

A – A keyword phrase is what someone types in a search engine to find the services or products they are interested in. For example, someone might type in “need a plumber to install a new hot water heater”. Or they may type in “plumber in the baltimore area” or they may just type in “plumber near me”. Each one of these phrases will place different results on every search engine.

We use industry tools to see what phrases people are really looking for. We then optimize for specific phrases that you can be competitive for. We set it up so you have a unique keyword phrase on each web page. In this way, you can cover all of the ways someone might search for your services. On-page SEO involves optimizing individual web pages for specific keyword phrases to improve their search engine rankings.

Q – Do I need to be on page #1 for my keyword phrases?

A – If you want to get more business then YES! There are usually hundreds of competitors in Local Search for a specific keyword phrase and millions of competitors in Organic search. And statistics show the majority of searchers don’t go beyond the first page to find what they are looking for. It is a challenging task to get you to the top page, but it is definitely doable. But it takes working with experienced SEO agencies like Coastal Web to make it happen.

Q – How do you get my keywords on page one?

A – We start by focusing on one phrase then add a 2nd phrase, 3rd, 4th, and so on. The longer you pay for SEO the more keywords we get you to perform well on. We may create new content for your website, consolidate content, or delete some altogether.