8 Reasons Why Your Business Needs SEO Services

Marketing your business these days means online marketing. If you’ve been in business more than 10 years or so, you might remember advertising in the Yellow Pages, or depending solely on referrals. Those days are gone. To stay even or ahead of your competition, you need a business website, and you need professional SEO services.

Why? We’re glad you asked. Let’s look at the top reasons.

Understanding Search Engine Optimization (SEO)

Definition of SEO and its importance for businesses

Search Engine Optimization (SEO) is the practice of optimizing your website to increase its visibility in organic search results for specific keywords. It is a crucial aspect of digital marketing that helps businesses reach their target audience effectively. By understanding how search engines work and what people search for, businesses can optimize their website to rank higher in search engine results pages (SERPs), driving more qualified traffic and increasing conversions. SEO is not just about attracting any visitors; it’s about attracting the right visitors who are more likely to become customers. This makes SEO an indispensable tool in your digital marketing arsenal.

1. 97% of consumers do online research before making a large purchase or hiring a services firm.

You read that right. The vast majority of people do an online search before deciding what to buy or who to hire. And when they go online, they’re looking specifically for your products or services, and they’re looking for stores or providers near them.

You need to make sure they find you on the first page of search results. Unless they are searching for you by name, it’s hard to appear on the first page of results without SEO. And why is it important to appear on the first page?

Because according to HubSpot, 75% of people never make it past the first page of SERPs. SEO is an indispensable tool in your digital marketing efforts to ensure your business stands out and reaches potential customers effectively.

2. Organic search results get the majority of clicks.

We’re not telling you to stop doing Google ads of Facebook ads, but it’s important for you to know that the organic search results get the majority of clicks. In fact, nearly 80% of the people who don’t have ad blocker extensions in their browsers ignore the ads and only click on organic results.

3. It’s hard to get noticed without SEO.

Without professional SEO services, your business website may languish on page 2, or even 10 of the search engine results pages (SERPs). It all depends on how competitive your industry is. For example, if you are one of only two providers of a service in an area, you may show up on the first page without really trying.

On the other hand, if you’re a plumber or you run an assisted living facility, bigger-name companies who already use SEO may dominate the first page of search results.

4. SEO can help increase your conversion rate.

The cool thing about SEO is it helps you attract people who are already looking for what you offer. You can’t say that about direct mail or cold-calling. By optimizing your website, you can directly market to people who need what you have to sell.

Optimizing web pages is crucial for effective SEO, as search engines need to crawl and index these pages to compete in search rankings and drive qualified organic traffic.

And according to BackLinko, inbound leads from an internet search have a 14.6% close rate, compared to the 1.7% close rate for outbound leads such as direct mail or cold calls.

5. SEO helps you build your brand, and build your credibility.

SEO services also allow you to build your brand, and build your credibility. Creating informative and authoritative content sends a signal to prospective customers and Google that you know what you are doing, and can be trusted.

You’re an expert in the field – so show that with your page content, blogs, videos, etc. Adding in natural links will also build your authority.

6. Good SEO leads to a good User Experience.

When you work with a good SEO services firm, anything and everything they do involves providing a good user experience (UX). That’s because Google’s most recent page experience update really factors in the user experience.

In addition to optimized content and meta tags, good SEO involves an easy to navigate website that loads at lighting speed.

7. SEO is always improving, and best practices are continually updated.

This is a really crucial reason for not trying DIY SEO. You need a professional SEO services firm that stays on top of industry trends and best practices, so they can keep your website in Google’s good graces. Being proactive and making changes before a Google algorithm rollout keeps you ahead of the game.

You need to focus on your business. An SEO firm can focus on helping bring in new business.

8. SEO services are cost effective (and relatively cheap!)

As the saying goes, you have to spend money to make money. But the money you spend on SEO services gives you a great return on your investment. And think of SEO as more of an investment in your business rather than a marketing cost.

A well-planned keyword research strategy is a crucial component of effective SEO strategies. Initial project SEO services followed by monthly SEO services can be relatively cheap compared to what you spend on your other marketing efforts. So what are you waiting for?

SEO is always improving, and best practices are continually updated.

You need to focus on your business. An SEO firm can focus on helping bring in new business.

e foundation of a successful SEO strategy. It involves identifying the words and phrases your target audience uses to search for products or services like yours. By understanding the search volume, competition, and relevance of keywords, businesses can create content that resonates with their audience and ranks higher in search engine results. A well-planned keyword research strategy helps businesses to:

Identify relevant keywords and phrases
Analyze search volume and competition
Create content that resonates with their audience
Optimize website content for better search engine rankings

Technical SEO Essentials

What is technical SEO and its importance

Technical SEO refers to the process of optimizing a website’s technical elements to improve its visibility and ranking in search engine results. It involves optimizing website architecture, page speed, mobile responsiveness, and other technical factors to ensure that search engines can crawl, index, and understand website content effectively. Technical SEO is essential for businesses because it:

Improves website crawlability and indexability
Enhances page speed and user experience
Increases mobile responsiveness and accessibility
Supports local SEO efforts and improves search engine rankings