SEO Content for your Website, Blog or Ad Campaign

We think one of the things that sets Coastal Web Marketing apart in the SEO market is that we provide SEO content writing services. Let’s face it, most business owners are experts in their field, but not necessarily great writers. That’s where our SEO content writer comes in. She’s a former award-winning journalist who has been writing with SEO in mind for the last 13 years. Using keyword research, industry research, your existing content or even a list of bullet points you want to get across, our writer plans and develops SEO optimized content for your web pages, and blogs if you choose to have a blog. Writing starts when keyword research is complete.

You and the Coastal team identify key words you want to rank for – think what your customers would enter into the search bar if they wanted to find a company like yours. Based on the key word research and other factors, we develop the content based on phrases you can realistically hope to rank for that include your key word. Beyond your main web pages, a great way to use content to increase website traffic is to add a Frequently Asked Questions (FAQs) page or a blog. In this way, you are able to use long-tail phrases that include questions. These frequently have a high search volume, but a much lower difficulty number, meaning they are easier to rank for.

SEO Content for your Website, BLOG or Ad Campaign

 

Why Is SEO Writing Important?

You may be able to write your own content if you like to write. But chances are you can’t write SEO optimized content. And you may be wondering, what’s the big deal? The big deal is Google. Google ranks well-written, informative content that is optimized for SEO higher in the search engine results pages (SERPs) as long as other aspects of your website are optimized for SEO as well. In fact, your content is a MAJOR way that Google judges if your website is relevant to a search query. And utilizing our SEO content writing services when we develop your website or provide you with local SEO services is a great way to ensure your content is relevant to the people who need your products or services.

What is SEO Writing?

SEO writing is the process of creating content that is optimized for search engines to improve visibility and ranking. It involves understanding search engine algorithms and user behavior to create content that meets their needs. By incorporating relevant keywords and structuring content in a way that search engines can easily understand, SEO writing helps businesses reach their target audience and increase online visibility. This approach ensures that your content not only ranks well but also provides value to your readers, making it a crucial aspect of digital marketing.

Keyword Research and Planning

Keyword research is the first step in the SEO writing process. It involves identifying relevant keywords and phrases that your target audience is searching for. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help you discover these keywords. Once you have identified your target keywords, you can plan your content around them. This includes creating a content calendar, outlining your content, and writing high-quality content that is optimized for your target keywords. Effective keyword research and planning ensure that your content aligns with what your audience is looking for, increasing the chances of ranking higher in search engine results pages.

Understanding Search Intent

Search intent is the reason behind a user’s search query. It’s essential to understand search intent to create content that meets the user’s needs. There are four types of search intent: informational, navigational, transactional, and exploratory. Informational intent is when users are looking for information, navigational intent is when they are trying to find a specific website, transactional intent is when they are looking to make a purchase, and exploratory intent is when they are comparing options. Understanding search intent can help you create content that is relevant and useful to your target audience, ensuring that your content matches what users are looking for.

Creating SEO-Friendly Content

Creating SEO-friendly content involves using relevant keywords, meta descriptions, and internal links. It’s also essential to write high-quality content that is engaging and informative. This can include using headings, subheadings, and bullet points to make your content scannable. Additionally, using multimedia elements like images and videos can make your content more engaging and shareable. By focusing on these elements, you can create content that not only appeals to your audience but also performs well in search engine rankings.

Writing for People First, Search Engines Second

Wait, what? We just said SEO content writing is all about Google and getting your content up high in the search engine results pages (SERPs). Yes, that’s true, but Google also judges content on if it is written with people in mind. Google’s algorithms use several factors to determine if a page of content is worthy of being on the first page.

These factors include:

• Query meaning/search intent
• Web page relevance
• Quality of content

Did you know that Google uses nearly 200 ranking factors overall, but these are the factors most directly related to content. In addition, you can rest assured that our SEO content writing meets or exceeds industry best practices. We do not use black hat SEO techniques such as keyword stuffing or copying and pasting someone else’s content into your website. It’s important to note that this is an add-on service to either our web design or SEO services, and not a stand-alone service.

Contact Us

Give us a call at 410-420-9390 or email us.