Most companies offering multiple Internet services, like web design, graphic design, branding, pay-per-click, social media, etc, do not have extensive Local Search and Organic SEO Search expertise. They may add SEO to their portfolio to bring in more customers, and then they either contract a company like Coastal Web Marketing to perform the SEO Services or hire their young talent to figure it out. Do you want someone to “figure it out” with your money, or would you be better off hiring experts in SEO?