Coastal Web Marketing for Your Small Business’s SEO

Our SEO services are designed to deliver results-driven solutions tailored to small businesses. We enhance visibility and customer engagement through on-page SEO, technical optimization, and high-quality content. Our experts work with you to align your website and local search with your goals, boosting search rankings, organic traffic, and brand visibility for sustainable growth and long-term success.

Search Engine Optimization (SEO)

We optimize your website and local search visibility to rank well on search engines like Google, Yahoo, Bing, etc. In local search, you will get the most leads if you are in the Top 3 positions for your keyword terms. In organic (Website) rankings, your ranking terms must be in the Top 7 listings to get a reasonable number of leads.

SEO marketing (Organic Search) is online marketing using your website as a tool to rank well for people who type in or speak keyword phrases for the products or services your business provides. We optimize your website so that search engines (Google, Yahoo, Bing, etc.) will recognize your web pages and place you high in the search engine results pages (SERPs) for queries representing the products or services you offer. By using SEO, you can effectively market your business to people who are already looking for what you have to offer. To maximize visibility, it’s crucial to rank on the first page for keywords related to your services. The top result on Google captures about 27% of all clicks. In contrast, if your website is on the second page, your chances of being found drop dramatically to less than 1%. This is because the vast majority of users don’t bother exploring beyond the first page of search results. Optimizing your website helps improve visibility on Google Search and other search engines. We aim to get you in the Top 3 positions where your local competitors are listed.

Is SEO Marketing cost-effective compared to other digital marketing?

SEO is a cost-effective form of online advertising for businesses starting at $250 per month and going to $2,500 per month, based on your industry, goals, budget and timeline. When choosing an SEO company for your small business, it is important to understand the difference between organic search and paid SEO strategies. Organic SEO helps your site rank naturally without paid sponsored listings, while paid ads charge you per click or placement in the sponsored section of a search engine results page (SERP). Paid SEO can cost $2,000 to $10,000 per month, while organic SEO offers a less expensive long-term visibility requiring higher expertise to execute a cost-effective solution.

Why should my business sign up for SEO Services?

If you want more sales leads for your business, SEO is one of the most cost-effective methods to get without paying for ads.  If you are so busy you can’t possibly take on more work, SEO Marketing is unnecessary. Some businesses drop down to our $250 per month program from a higher SEO Plan to help maintain their high rankings in search engine rankings.

Where does my business need to place on search engines?

Getting placed in the Top 3 of search engines takes talent and time. And let’s face it, if you are not in the Top 3, you are not getting the bulk of traffic to your business. At Coastal Web Marketing, we specialize in expert organic SEO strategies that boost your online presence, drive quality traffic, and maximize ROI without the high costs of paid ads. If you are looking for SEO services or local web marketing, our tailored approach will help your business succeed in the digital landscape, and we will help educate you on the process. Why do we educate our clients on SEO instead of scaring them to pay thousands of dollars monthly for ads? Our theory is that a smarter consumer makes better decisions. Once you perform well on getting multiple leads from SEO, you can test to see if paying for ads makes sense to grow your business even faster. Combining SEO with social media would probably be the next step for most small businesses, and then paid ads on other platforms, such as Google.

SEO Experts

Most companies offering multiple Internet services, like web design, graphic design, branding, pay-per-click, social media, etc, do not have extensive Local Search and Organic SEO Search expertise. They may add SEO to their portfolio to bring in more customers, and then they either contract a company like Coastal Web Marketing to perform the SEO Services or hire their young talent to figure it out. Do you want someone to “figure it out” with your money, or would you be better off hiring experts in SEO?

What types of businesses benefit from SEO?